Yes, you read that correctly: powered alcohol has been approved by US regulators.
Basically this new product, called Palcohol, resembles a packet of Emergen-C, except when you tear it open, pour it into water and shake — VIOLA! — you get hard liquor.
The initial release phase will include cosmopolitan, margarita, mojito and lemon drop flavors.
While already a questionable idea, the official website actually offered up some even more questionable suggestions on how to use its product. These suggestions, which as of today have been taken down, included sneaking Palcohol into college sporting events and movie theaters.
Before these recommendations were removed, the site even went as far as to make the following admission:
“Let’s talk about the elephant in the room… snorting Palcohol. Yes, you can snort it. And you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly.”
While the message intended to advocate against snorting the powder, all it seems to do instead is give the demographic an answer they want to hear: get drunk quickly, efficiently and without wasting calories.
Now the site displays a statement that explains the powder is cut with “enough filter to make snorting it inefficient.”
Regardless, there will most definitely be people who will still attempt to snort the product.
Despite the fact that the Alcohol and Tobacco Tax and Trade Bureau has approved Palcohol, various obstacles remain for this new product to overcome before it hits shelves this fall.
H/T: The Verge, Photo Courtesy: We Heart It
April 21 2014