Millions of Americans wonder, “Does chocolate milk come from brown cows?” Surprisingly, it is one of the frequently asked questions on the Innovation Center for US Dairy’s website. The surveys tell us more about Americans’ beliefs regarding chocolate milk.
Innovation Center for Food and Dairy asked Americans for their knowledge about milk. We are surprised by the result of the survey. 48% of participants didn’t even know where the chocolate milk comes from. Or they didn’t care to know about it.
More shockingly, 7% were such people who thought chocolate milk came from brown cows. Yes, it sounds funny but you heard it right!
A similar survey in 2017 was conducted on 1,000 people; IFLScience multiplied that figure for the whole US population. It was estimated that about 16.4 million Americans believe chocolate milk comes from brown cows, which is actually a big figure, isn’t it?